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FAQ's

What does Search Engine Optimisation Involve?

Search Engine Optimisation is the process of making a website more search engine friendly so that it appears higher in search engine results pages.  Click Marketing manages the entire process from start to finish including keyword analysis, on site SEO and linking other web pages to your site.  The main objective is to drive more relevant traffic to your website resulting in more sales.

Are there any guarantees?

In Google’s guidelines it clearly states that search engine promotion cannot be guaranteed, companies doing so are generally frowned upon in the industry and are often using unethical techniques to obtain these short term results.  Click Marketing has a successfully managed large numbers of campaigns, your dedicated account manager will work with you throughout the process until we have achieved the objectives.

How long will it take to achieve the results?

Search engines crawl sites at different rates so it is difficult to say how long the process will take from start to finish.  Within six weeks typically clients are able to see an improvement but in some cases this can take slightly longer.  We will constantly keep you updated by running regular rankings reports so you are able to the improvements.

Can a site be penalised for SEO work?

If you use unethical techniques that are banned by search engines you can have your site black listed for a period of time.  Click Marketing only uses ethical means of search engine promotion and you will not be black listed or penalised for any of the work we carry out.  If you are thinking about doing additional work for your sites SEO always consult your dedicated account manager.

 
Will my site look any different?

In some cases it is beneficial to make changes to the website, this could be adding more in-depth content or changing the layout of your website slightly.  In most cases we don’t need to make any changes that your average viewer would notice, most of the work is completed in the back end of the website such changes to your meta details.