Keyword Analysis

Prior to starting any Search Engine Optimisation campaign it is essential to carry out Keyword Analysis to ensure that we will be targeting the most beneficial search phrases for your business. Most businesses are able to supply information on what key phrases suit their industry however we always complete in depth research to ensure the correct search terms are targeted.

Whilst carrying out keyword analysis we will also run a competitor check to get a clear understanding of how competitive your market place is. Search Engine Optimisation is not a specific set of procedures, the work that needs to be carried out varies between websites. For instance if your competing in a highly competitive online market your site will require more work than a business who is operating in a small niche market.

No two jobs are the same, many companies out there offer a set package where they ‘guarantee’ you will be at the top of Google within 6 weeks- if only it was this straight forward. Companies who offer a standard optimisation package in return for overnight success need to be avoided as they are either using unethical methods or they quite simply bending the truth! No two sites are the same so the level of SEO work will vary depending where the site is currently and who they are competing against.